Salesforce generates a significant portion of its revenue from the Americas, with the United States being its primary market and accounting for over 70% of its total revenue in 2020.
Europe, Middle East, and Africa (EMEA) is Salesforce's second-largest market, accounting for approximately 20% of its total revenue in 2020. The United Kingdom, France, and Germany are the biggest markets in this region.
Asia-Pacific region accounted for approximately 10% of Salesforce's total net revenue in 2020, with Japan being the most significant market in the region.
| Ticker | Entry | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|---|---|---|
| CRM | revenue | 10.480B | 8.392B | 6.667B | 5.374B | 4.071B | 6.667B | 2.267B |
| CRM | reportable geographical components | americas::revenue | 7.579B | 6.225B | 4.911B | 3.868B | 2.900B | 2.124B | 0 |
| CRM | reportable geographical components | asia pacific::revenue | 0.997B | 0.793B | 0.594B | 0.520B | 0.430B | 0.401B | 0.318B |
| CRM | reportable geographical components | europe::revenue | 1.904B | 1.374B | 1.163B | 0.985B | 0.741B | 0.525B | 0 |
Salesforce generates a significant portion of its revenue from the Americas, with the United States being its primary market and accounting for over 70% of its total revenue in 2020.
Europe, Middle East, and Africa (EMEA) is Salesforce's second-largest market, accounting for approximately 20% of its total revenue in 2020. The United Kingdom, France, and Germany are the biggest markets in this region.
Asia-Pacific region accounted for approximately 10% of Salesforce's total net revenue in 2020, with Japan being the most significant market in the region.
| Ticker | Entry | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|---|
| CRM | total revenues | 31.352B | 26.492B | 21.252B | 17.098B | 13.282B | 10.540B | 8.437B |
| CRM | americas::total revenues | 21.250B | 17.983B | 14.736B | 12.051B | 9.445B | 7.621B | 6.259B |
| CRM | asia pacific::total revenues | 2.939B | 2.493B | 2.015B | 1.617B | 1.284B | 1.003B | 0.795B |
| CRM | data::total revenues | 4.338B | 3.783B | 2.951B | 1.686B | 0 | 0 | 0 |
| CRM | europe::total revenues | 7.163B | 6.016B | 4.501B | 3.430B | 2.553B | 1.916B | 1.383B |
| CRM | marketing and commerce::total revenues | 4.516B | 3.902B | 3.133B | 2.506B | 1.898B | 1.382B | 0.947B |
| CRM | platform and other::total revenues | 5.967B | 4.509B | 6.275B | 4.473B | 2.854B | 1.913B | 1.433B |
| CRM | sales::total revenues | 6.831B | 5.989B | 5.191B | 4.598B | 4.040B | 3.588B | 3.076B |
| CRM | service::total revenues | 7.369B | 6.474B | 5.377B | 4.466B | 3.621B | 2.883B | 2.343B |
| CRM | subscription and support::total revenues | 29.021B | 24.657B | 19.976B | 16.043B | 12.413B | 9.766B | 7.799B |
| CRM | untied states | geographic concentration risk | revenue::concentration risk percentage | 93 % | 94 % | 95 % | 96 % | 96 % | 96 % | 0 |
