Facebook's advertising segment includes a range of ad formats across its various products, such as Facebook, Instagram, Messenger, and WhatsApp.
This segment includes Facebook's core social networking products, which provide users with a range of communication, content sharing, and social connectivity tools.
This segment includes the company's various other products and services, including Oculus VR and Workplace.
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|
| META | deferred revenue | 526.000M | 596.000M | 371.000M | 234.000M | 117.000M | 68.000M |
| META | deposits | 0 | 0 | 47.000M | 35.000M | 30.000M | 30.000M |
| META | total deferred revenue and deposits | 0 | 0 | 382.000M | 269.000M | 147.000M | 98.000M |
Facebook's advertising segment includes a range of ad formats across its various products, such as Facebook, Instagram, Messenger, and WhatsApp.
This segment includes Facebook's core social networking products, which provide users with a range of communication, content sharing, and social connectivity tools.
This segment includes the company's various other products and services, including Oculus VR and Workplace.
| Ticker | Entry | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|
| META | accounting policies::advertising | 39.942B | 26.885B | 17.079B | 11.492B | 6.986B | 4.279B | 3.154B |
| META | accounting policies::payments and other fees | 0.711B | 0.753B | 0.849B | 0.974B | 0.886B | 0.810B | 0.557B |
| META | accounting policies::total revenue | 40.653B | 27.638B | 17.928B | 12.466B | 7.872B | 5.089B | 3.711B |
Facebook's advertising segment includes a range of ad formats across its various products, such as Facebook, Instagram, Messenger, and WhatsApp.
This segment includes Facebook's core social networking products, which provide users with a range of communication, content sharing, and social connectivity tools.
This segment includes the company's various other products and services, including Oculus VR and Workplace.
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|
| META | revenue | 116.609B | 117.929B | 85.965B | 70.697B |
| META | operating income | 28.944B | 46.753B | 32.671B | 23.986B |
| META | family of apps::operating income | 42.661B | 56.946B | 39.294B | 28.489B |
| META | family of apps::revenue | 114.450B | 115.655B | 84.826B | 70.196B |
| META | reality labs::revenue | 2.159B | 2.274B | 1.139B | 0.501B |
Meta generates the majority of its revenue from the Americas, with the United States and Canada being its primary market and accounting for around 46% of its total revenue in 2020.
Europe, Middle East, and Africa (EMEA) is Facebook's second-largest market, accounting for approximately 27% of its total revenue in 2020. The United Kingdom, Germany, and France are the biggest markets in this region.
Asia-Pacific region accounted for approximately 23% of Facebook's total net revenue in 2020, with Japan, Australia, and India being the most significant markets in this region.
| Ticker | Entry | 2022 | 2021 | 2020 |
|---|---|---|---|---|
| META | long-lived assets | 92.191B | 69.964B | 54.981B |
| META | rest of the world::long-lived assets | 15.857B | 14.467B | 11.853B |
| META | united states::long-lived assets | 76.334B | 55.497B | 43.128B |
Meta generates the majority of its revenue from the Americas, with the United States and Canada being its primary market and accounting for around 46% of its total revenue in 2020.
Europe, Middle East, and Africa (EMEA) is Facebook's second-largest market, accounting for approximately 27% of its total revenue in 2020. The United Kingdom, Germany, and France are the biggest markets in this region.
Asia-Pacific region accounted for approximately 23% of Facebook's total net revenue in 2020, with Japan, Australia, and India being the most significant markets in this region.
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| META | revenue | 116.609B | 117.929B | 85.965B | 70.697B | 55.838B | 40.653B | 27.638B | 0 | 0 | 0 | 0 | 0 |
| META | advertising | family of apps::revenue | 113.642B | 114.934B | 84.169B | 69.655B | 55.013B | 39.942B | 26.885B | 0 | 0 | 0 | 0 | 0 |
| META | asia-pacific::revenue | 27.760B | 26.739B | 19.848B | 15.406B | 11.733B | 7.921B | 5.037B | 0 | 0 | 0 | 0 | 0 |
| META | europe::revenue | 26.681B | 29.057B | 20.349B | 16.826B | 13.631B | 10.126B | 6.792B | 0 | 0 | 0 | 0 | 0 |
| META | family of apps::revenue | 114.450B | 115.655B | 84.826B | 70.196B | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| META | other revenue | family of apps::revenue | 0.808B | 0.721B | 1.796B | 1.042B | 0.825B | 0.711B | 0.753B | 0 | 0 | 0 | 0 | 0 |
| META | reality labs::revenue | 2.159B | 2.274B | 1.139B | 0.501B | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| META | rest of world::revenue | 12.018B | 10.592B | 7.335B | 6.259B | 4.747B | 22.919B | 15.059B | 9.415B | 6.817B | 4.259B | 2.511B | 1.644B |
| META | revenue by geographical area::revenue | 0 | 0 | 0 | 0 | 0 | 40.653B | 27.638B | 17.928B | 12.466B | 7.872B | 5.089B | 3.711B |
| META | united states::revenue | 47.200B | 48.380B | 36.250B | 30.230B | 24.100B | 17.734B | 12.580B | 8.513B | 5.649B | 3.613B | 2.578B | 2.067B |
| META | us & canada::revenue | 50.150B | 51.541B | 38.433B | 32.206B | 25.727B | 19.065B | 13.432B | 0 | 0 | 0 | 0 | 0 |
