The Small Business & Self-Employed segment offers a range of products and services designed to help small businesses and self-employed individuals manage their finances effectively. Intuit's flagship product, QuickBooks, is widely used for accounting, invoicing, and payroll purposes. The segment also includes other offerings like QuickBooks Online, QuickBooks Self-Employed, and Intuit Online Payroll.
The Consumer segment focuses on providing individuals with tools to manage their personal finances, including tax preparation and filing services. Intuit's popular software, TurboTax, simplifies the tax filing process, helping individuals maximize their deductions and ensure accurate filings. The segment also includes Mint, a personal finance management platform that offers budgeting, expense tracking, and financial planning features.
ProConnect is Intuit's business segment dedicated to tax professionals, including accountants and tax preparers. The segment provides tax preparation software, such as Lacerte and ProSeries, to streamline and automate the tax preparation process for professionals serving small businesses and individual clients.
Intuit Inc.'s revenue distribution is closely tied to its presence in various geographical regions. While the company primarily operates in the United States, it has expanded its reach to international markets as well. Here is an overview of Intuit Inc.'s geographical revenue distribution: United States: The United States is Intuit's largest market, generating the majority of the company's revenue. The small business ecosystem in the U.S. relies heavily on Intuit's financial management and tax preparation solutions. The popularity of QuickBooks and TurboTax has solidified Intuit's position as a trusted provider of financial software and services for businesses and individuals across the country. International Markets: Intuit Inc. has successfully expanded its operations into international markets, contributing to its overall revenue growth. The company offers its products and services in several countries, including Canada, the United Kingdom, Australia, and India. Intuit's presence in these markets has been fueled by the increasing demand for efficient financial management tools and tax preparation software. Global Expansion Efforts: Intuit Inc. has made strategic efforts to expand further into international markets and emerging economies. The company's goal is to tap into the growing need for financial management solutions among small businesses and individuals worldwide. By adapting its offerings to local regulations and requirements, Intuit aims to replicate its success in new geographic regions.
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| INTU | revenue | 12.726B | 9.633B | 7.679B | 6.784B | 6.025B | 5.196B | 4.694B | 4.192B | 4.243B | 3.946B |
| INTU | operating income | 2.571B | 2.500B | 2.176B | 1.854B | 1.560B | 1.418B | 0 | 0 | 0 | 0 |
| INTU | consumer::operating income | 2.483B | 2.237B | 2.063B | 1.820B | 1.587B | 1.376B | 0 | 0 | 0 | 0 |
| INTU | consumer::revenue | 3.915B | 3.563B | 3.136B | 2.775B | 2.508B | 2.182B | 0 | 0 | 0 | 0 |
| INTU | credit karma::operating income | 0.531B | 0.182B | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| INTU | credit karma::revenue | 1.805B | 0.865B | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| INTU | desktop services and supplies::revenue | 1.171B | 1.149B | 1.113B | 1.138B | 1.139B | 1.117B | 0 | 0 | 0 | 0 |
| INTU | online services::revenue | 2.171B | 1.051B | 0.828B | 0.683B | 0.511B | 0.410B | 0 | 0 | 0 | 0 |
| INTU | operating segments::operating income | 6.896B | 5.381B | 4.500B | 3.872B | 3.197B | 2.753B | 0 | 0 | 0 | 0 |
| INTU | proconnect::operating income | 0.383B | 0.372B | 0.346B | 0.330B | 0 | 0 | 0 | 0 | 0 | 0 |
| INTU | proconnect::revenue | 0.546B | 0.517B | 0.493B | 0.476B | 0.456B | 0.440B | 0.428B | 0.284B | 0.422B | 0.406B |
| INTU | quickbooks desktop accounting::revenue | 0.851B | 0.789B | 0.755B | 0.732B | 0.716B | 0.599B | 0 | 0 | 0 | 0 |
| INTU | quickbooks online accounting::revenue | 2.267B | 1.699B | 1.354B | 0.980B | 0.695B | 0.448B | 0 | 0 | 0 | 0 |
| INTU | segment reconciling items::unallocated corporate items::amortization of acquired technology | -0.140B | -0.050B | -0.022B | -0.020B | -0.015B | -0.012B | -0.022B | -0.030B | -0.018B | -0.013B |
| INTU | segment reconciling items::unallocated corporate items::amortization of other acquired intangible assets | -0.416B | -0.146B | -0.006B | -0.006B | -0.006B | -0.002B | -0.012B | -0.012B | -0.007B | -0.017B |
| INTU | segment reconciling items::unallocated corporate items::other common expenses | 0 | 0 | 0 | 0 | -1.234B | -0.995B | -0.875B | -0.765B | -0.684B | -0.626B |
| INTU | segment reconciling items::unallocated corporate items::other corporate expenses | -2.461B | -1.932B | -1.861B | -1.591B | 0 | 0 | 0 | 0 | 0 | 0 |
| INTU | segment reconciling items::unallocated corporate items::share-based compensation expense | -1.308B | -0.753B | -0.435B | -0.401B | -0.382B | -0.326B | -0.278B | -0.242B | -0.186B | -0.166B |
| INTU | small business & self-employed::operating income | 3.499B | 2.590B | 2.091B | 1.722B | 1.326B | 1.111B | 0 | 0 | 0 | 0 |
| INTU | small business & self-employed::revenue | 6.460B | 4.688B | 4.050B | 3.533B | 3.061B | 2.574B | 0 | 0 | 0 | 0 |
| INTU | total desktop ecosystem::revenue | 2.022B | 1.938B | 1.868B | 1.870B | 1.855B | 1.716B | 0 | 0 | 0 | 0 |
| INTU | total online ecosystem::revenue | 4.438B | 2.750B | 2.182B | 1.663B | 1.206B | 0.858B | 0 | 0 | 0 | 0 |
| INTU | total unallocated corporate items::international | maximum::segment information (textuals)::international total net revenue, as a percentage of total | 0 | 0 | 0 | 0 | 5 % | 5 % | 5 % | 5 % | 5 % | 5 % |
| INTU | unallocated corporate items::amortization of acquired technology | -0.140B | -0.050B | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| INTU | unallocated corporate items::amortization of other acquired intangible assets | -0.416B | -0.146B | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
