The streaming segment represents Netflix's primary business focus. It offers a vast selection of TV series, films, documentaries, and other digital content to subscribers through its streaming platform. Netflix invests heavily in original productions and also licenses content from various studios and production companies. This segment is the backbone of Netflix's business model, attracting and retaining subscribers globally.
While its DVD rental business is not as prominent as its streaming segment, Netflix still offers DVD and Blu-ray rentals to customers in the United States through its DVD.com website. This legacy segment, which initially propelled Netflix's growth, continues to serve a niche market of physical media enthusiasts.
Netflix Inc.'s revenue distribution is closely tied to its expansive global reach. The company has successfully penetrated numerous international markets, contributing to its overall financial success. Here is an overview of Netflix Inc.'s geographical revenue distribution: United States: As the birthplace and headquarters of Netflix Inc., the United States remains its largest market. The company has a substantial subscriber base in the country and generates significant revenue from its U.S. operations. Netflix's extensive content library and original productions have resonated with American audiences, solidifying its position as a leading streaming service. International Markets: Netflix Inc. has made significant strides in expanding its presence beyond the United States, targeting diverse international markets. The company operates in over 190 countries, offering localized content and language options to cater to different cultures and preferences. International markets, including Canada, the United Kingdom, Brazil, Mexico, and Germany, contribute a significant portion of Netflix's revenue. Emerging Markets: Netflix's strategic focus on emerging markets has contributed to its global revenue growth. The company has made substantial investments in countries such as India, Brazil, and Indonesia, aiming to tap into their large populations and growing middle-class segments. By creating region-specific content and forging partnerships with local production companies, Netflix seeks to gain a competitive edge in these dynamic economies.
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|
| NFLX | revenue | 31.616B | 29.698B | 24.996B | 20.156B | 15.794B |
| NFLX | deferred revenue | 1.265B | 1.209B | 1.118B | 0.925B | 0 |
| NFLX | increase in deferred revenue | 0 | 0.091B | 0.193B | 0.164B | 0.142B |
| NFLX | dvd::revenue | 0.100B | 0.200B | 0.200B | 0.300B | 0.400B |
| NFLX | united states::revenue | 13.000B | 12.100B | 10.800B | 9.500B | 8.000B |
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|
| NFLX | revenue | 31.616B | 29.698B | 24.996B | 20.156B | 15.794B | 11.693B |
| NFLX | streaming | asia-pacific::paid memberships at end of period (in memberships) | 0.038B | 0.033B | 0.025B | 0.016B | 0.011B | 0.007B |
| NFLX | streaming | asia-pacific::paid net membership additions (in memberships) | 0.005B | 0.007B | 0.009B | 0.006B | 0.004B | 0.002B |
| NFLX | streaming | asia-pacific::revenue | 3.570B | 3.267B | 2.372B | 1.470B | 0.946B | 0.576B |
| NFLX | streaming | europe, middle east, and africa::paid memberships at end of period (in memberships) | 0.077B | 0.074B | 0.067B | 0.052B | 0.038B | 0.026B |
| NFLX | streaming | europe, middle east, and africa::paid net membership additions (in memberships) | 0.003B | 0.007B | 0.015B | 0.014B | 0.012B | 0.008B |
| NFLX | streaming | europe, middle east, and africa::revenue | 9.745B | 9.700B | 7.772B | 5.543B | 3.964B | 2.363B |
| NFLX | streaming | latin america::paid memberships at end of period (in memberships) | 0.042B | 0.040B | 0.038B | 0.031B | 0.026B | 0.020B |
| NFLX | streaming | latin america::paid net membership additions (in memberships) | 0.002B | 0.002B | 0.006B | 0.005B | 0.006B | 0.006B |
| NFLX | streaming | latin america::revenue | 4.070B | 3.577B | 3.157B | 2.795B | 2.238B | 1.643B |
| NFLX | streaming | united states and canada::paid memberships at end of period (in memberships) | 0.074B | 0.075B | 0.074B | 0.068B | 0.065B | 0.058B |
| NFLX | streaming | united states and canada::paid net membership additions (in memberships) | -0.001B | 0.001B | 0.006B | 0.003B | 0.006B | 0.006B |
| NFLX | streaming | united states and canada::revenue | 14.085B | 12.972B | 11.455B | 10.051B | 8.282B | 6.661B |
| NFLX | united states::revenue | 13.000B | 12.100B | 10.800B | 9.500B | 8.000B | 6.600B |
| Ticker | Entry | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NFLX | international::long-lived assets | 880.308M | 936.967M | 773.018M | 594.047M | 36.334M | 29.529M | 13.418M | 13.846M | 11.171M | 7.150M | 3.969M |
| NFLX | united states::long-lived assets | 2745.071M | 2833.059M | 2224.891M | 1503.459M | 381.947M | 289.875M | 236.977M | 159.566M | 138.704M | 126.455M | 127.712M |
| Ticker | Entry | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|---|
| NFLX | revenue | 0 | 11.693B | 8.831B | 6.780B | 5.505B | 4.375B | 1.805B | 1.602B |
| NFLX | operating income | 0 | 0.839B | 0.380B | 0.306B | 0.403B | 0.228B | 0.025B | 0.188B |
| NFLX | net income | 0 | 0.559B | 0.187B | 0.123B | 0.267B | 0.112B | 0.009B | 0.113B |
| NFLX | contribution profit (loss) | 0 | 2.755B | 1.810B | 1.364B | 1.145B | 0.787B | 0.259B | 0.392B |
| NFLX | cost of revenues | 0 | 7.660B | 6.030B | 4.591B | 3.753B | 3.117B | 1.326B | 1.020B |
| NFLX | marketing | 0 | 1.278B | 0.991B | 0.824B | 0.607B | 0.470B | 0.233B | 0.191B |
| NFLX | other operating expenses | 0 | 1.916B | 1.430B | 1.058B | 0.742B | 0.559B | 0.234B | 0.204B |
| NFLX | domestic dvd::amortization of content assets | 0.041B | 0.061B | 0.079B | 0.079B | 0.071B | 0.071B | 0 | 0 |
| NFLX | domestic dvd::contribution profit (loss) | 0.212B | 0.248B | 0.280B | 0.322B | 0.368B | 0.439B | 0.269B | 0 |
| NFLX | domestic dvd::cost of revenues | 0.153B | 0.203B | 0.263B | 0.324B | 0.397B | 0.472B | 0.299B | 0 |
| NFLX | domestic dvd::revenue | 0.366B | 0.450B | 0.542B | 0.646B | 0.765B | 0.911B | 0.568B | 0 |
| NFLX | domestic dvd::total free trials at end of period | membership | 0.000B | 0.000B | 0.000B | 0 | 0 | 0 | 0 | 0 |
| NFLX | domestic dvd::total members at end of period | 0 | 0 | 0 | 0 | 2.884B | 3.465B | 4.112B | 5.582B |
| NFLX | domestic dvd::total members at end of period | subscription | 0 | 0.003B | 0.004B | 0.005B | 0.006B | 0.007B | 0 | 0 |
| NFLX | domestic dvd::total paid memberships at end of period | membership | 0.003B | 0.003B | 0.004B | 0 | 0 | 0 | 0 | 0 |
| NFLX | domestic dvd::total paid net membership additions | membership | -0.001B | -0.001B | -0.001B | 0 | 0 | 0 | 0 | 0 |
| NFLX | domestic streaming::amortization of content assets | 3.115B | 2.757B | 2.338B | 1.905B | 1.658B | 1.420B | 0 | 0 |
| NFLX | domestic streaming::contribution profit (loss) | 2.583B | 2.280B | 1.839B | 1.375B | 0.936B | 0.623B | 0.185B | 0 |
| NFLX | domestic streaming::cost of revenues | 4.038B | 3.471B | 2.952B | 2.487B | 2.202B | 1.863B | 0.785B | 0 |
| NFLX | domestic streaming::marketing | 1.025B | 0.604B | 0.413B | 0.318B | 0.293B | 0.265B | 0.128B | 0 |
| NFLX | domestic streaming::revenue | 7.647B | 6.153B | 5.077B | 4.180B | 3.431B | 2.751B | 1.092B | 0 |
| NFLX | domestic streaming::total free trials at end of period | membership | 0.002B | 0.002B | 0.002B | 0 | 0 | 0 | 0 | 0 |
| NFLX | domestic streaming::total members at end of period | 0 | 0 | 0 | 0 | 19.557B | 16.710B | 13.573B | 10.835B |
| NFLX | domestic streaming::total members at end of period | subscription | 0 | 0.055B | 0.049B | 0.045B | 0.039B | 0.033B | 0 | 0 |
| NFLX | domestic streaming::total paid memberships at end of period | membership | 0.058B | 0.053B | 0.048B | 0 | 0 | 0 | 0 | 0 |
| NFLX | domestic streaming::total paid net membership additions | membership | 0.006B | 0.005B | 0.005B | 0 | 0 | 0 | 0 | 0 |
| NFLX | international streaming::amortization of content assets | 4.417B | 3.441B | 2.451B | 1.500B | 0.999B | 0.702B | 0 | 0 |
| NFLX | international streaming::contribution profit (loss) | 0.662B | 0.227B | -0.309B | -0.333B | -0.080B | -0.137B | -0.195B | 0 |
| NFLX | international streaming::cost of revenues | 5.776B | 4.360B | 3.043B | 1.780B | 1.154B | 0.782B | 0.242B | 0 |
| NFLX | international streaming::marketing | 1.344B | 0.833B | 0.685B | 0.506B | 0.314B | 0.204B | 0.101B | 0 |
| NFLX | international streaming::revenue | 7.782B | 5.089B | 3.211B | 1.953B | 1.308B | 0.712B | 0.144B | 0 |
| NFLX | international streaming::total free trials at end of period | membership | 0.007B | 0.005B | 0.003B | 0 | 0 | 0 | 0 | 0 |
| NFLX | international streaming::total members at end of period | 0 | 0 | 0 | 0 | 9.139B | 5.465B | 3.061B | 0.929B |
| NFLX | international streaming::total members at end of period | subscription | 0 | 0.063B | 0.044B | 0.030B | 0.018B | 0.011B | 0 | 0 |
| NFLX | international streaming::total paid memberships at end of period | membership | 0.081B | 0.058B | 0.041B | 0 | 0 | 0 | 0 | 0 |
| NFLX | international streaming::total paid net membership additions | membership | 0.023B | 0.017B | 0.014B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::amortization of content assets | 7.573B | 6.258B | 4.867B | 3.485B | 2.728B | 2.193B | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::contribution profit (loss) | 3.457B | 2.223B | 1.476B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::cost of revenues | 9.968B | 8.033B | 6.257B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::marketing | 2.369B | 1.436B | 1.098B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::net income | 1.211B | 0.559B | 0.187B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::operating income | 1.605B | 0.839B | 0.380B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::other income (expense) | -0.379B | -0.353B | -0.119B | -0.164B | -0.027B | -0.029B | -0.010B | -0.008B |
| NFLX | total paid memberships at end of period | membership::other operating expenses | 1.852B | 1.385B | 1.096B | 0 | 0 | 0 | 0 | 0 |
| NFLX | total paid memberships at end of period | membership::provision for income taxes | 0.015B | -0.074B | 0.074B | 0.019B | 0.083B | 0.059B | 0.007B | 0.067B |
| NFLX | total paid memberships at end of period | membership::revenue | 15.794B | 11.693B | 8.831B | 0 | 0 | 0 | 0 | 0 |
